Responsive Web UIUX Design, Development & Maintenance
An Interactive e-commerce platform for rural India, a dream fueled by Karnataka Government.
Client
Dharma Endeavors
Year
2023
Role
UIUX, Development & Maintenance
About
Brandbook, a renowned web design and development company, collaborated with Dharma Endeavors and the
Karnataka Govt to create a website that connects users to the heart of India. The platform
focuses on empowering rural families and vulnerable communities engaged in handicrafts, community
tourism, and agriculture.
The Mission
Nearly 70% of the country’s population is rural, with agriculture and its allied activities being the main
source of income, contributing to around 20% of the country’s GDP. The face of poverty in the country is
largely a rural one. Yet there is untapped billions in the handicrafts, community tourism and value-added
food sectors. The handicrafts sector alone is USD 150 billion market, providing employment to more than 200
million people in the country.
They need direct to consumer market linkages to increase their annual incomes.
DISCOVER
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Currently, design is overwhelming. Difficult to direct the eye. Too much info for user at a glace and no
color consistency in existing platform.
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We must find creative ways to showcase something attractive for the hut/shop window to entice customer
to entre the shop.
- Show buyers how the impact is created when a product is purchased.
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Can we have sponsorship opportunities for brands on Centre Stage itself, during live streaming, or when
a local entrepreneur is live?
- Good to have all of rural India under one roof.
- Balance between info on product + info on people behind the product.
- How to highlight sponsors throughout the Mela.
- FAQs on product page to answer most customer queries around products.
- If there is a login, choose the most easy login options.
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People may want to browse by product only and not go from tent to tent. However, still important to show
the story + people behind the product. Categorization according to product + according to people
- Easy Interaction directly with the vendor to ask specific information about the products is important
- Flexibility to use mobile + desktop
DESIGN
Our website design and development expertise enabled us to craft a user-friendly
interface that encourages users to buy directly from rural entrepreneurs whenever possible.
We believe in the power of your purchasing decisions to make a real impact on lives. When you support
these entrepreneurs by buying directly from them, you provide them with much-needed extra income,
contributing to their growth and prosperity.
COLOUR
To truly capture the essence of our concept, we didn't have much freedom in selecting colors, but we had the
rights to play with different shades of blue & green. We carefully chose vibrant and eye-catching colors
that can be easily visible on dark screens.
UI Design
With our responsive web design approach, we ensure an immersive and seamless user
experience, making the connection between you and rural communities even more meaningful.
Conclusion - what we did & learnt from this project
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Our website design expertise allowed us to map out essential user features for the 1st version, with a
focus on responsive UI design using Figma, graphics design, and user flows.
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As we gradually added features, the project timeframe extended, but our dedicated team managed to
deliver the complete project within a reasonable timeline.
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Our responsibilities included website front-end and back-end development, along with comprehensive
testing, gathering user feedback, and continuously improving the website.
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Implementing the site on a live server and tracking user behavior through analytics were crucial steps
in the process.
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We, as a graphics design company also, we ensured visually captivating elements with our creative
designers proficient in vector illustration, Photoshop, and other graphic design services.
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Throughout the development process, we addressed real-time bugs and issues promptly through customer
communication via emails and phones.
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Our focus on web development and user experience optimization allowed us to create a successful platform
where users can buy directly from rural entrepreneurs, empowering them with much-needed extra income.
Our Other works
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