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Responsive Web UIUX Design, Development & Maintenance

An Interactive e-commerce platform for rural India, a dream fueled by Karnataka Government.

Client

Dharma Endeavors

Year

2023

Role

UIUX, Development & Maintenance

Website

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About

Brandbook, a renowned web design and development company, collaborated with Dharma Endeavors and the Karnataka Govt to create a website that connects users to the heart of India. The platform focuses on empowering rural families and vulnerable communities engaged in handicrafts, community tourism, and agriculture.

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The Mission

Nearly 70% of the country’s population is rural, with agriculture and its allied activities being the main source of income, contributing to around 20% of the country’s GDP. The face of poverty in the country is largely a rural one. Yet there is untapped billions in the handicrafts, community tourism and value-added food sectors. The handicrafts sector alone is USD 150 billion market, providing employment to more than 200 million people in the country.

They need direct to consumer market linkages to increase their annual incomes.

DISCOVER

DESIGN

Our website design and development expertise enabled us to craft a user-friendly interface that encourages users to buy directly from rural entrepreneurs whenever possible. We believe in the power of your purchasing decisions to make a real impact on lives. When you support these entrepreneurs by buying directly from them, you provide them with much-needed extra income, contributing to their growth and prosperity.

COLOUR

To truly capture the essence of our concept, we didn't have much freedom in selecting colors, but we had the rights to play with different shades of blue & green. We carefully chose vibrant and eye-catching colors that can be easily visible on dark screens.

Primary Color

#EF950D
#ECE8DF
#9B6109

Secondary Color

#000000
#828282
#3D3D3D

UI Design

With our responsive web design approach, we ensure an immersive and seamless user experience, making the connection between you and rural communities even more meaningful.

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Conclusion - what we did & learnt from this project

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