Logo, Brand Identity, Social Media

Purchase, sell, bid, manage, and secure a loan for your gold without ever having to leave the comfort of your home.

About

Ruptok is India’s first online destination for selling, purchasing, and lending jewelry. We excel in providing gold loans directly to our customers' doorsteps. Our low operating costs enable us to offer loans at the lowest interest rates in the market, while our technological and logistical advancements make the process the fastest and simplest in the industry.

The Mission

Ruptok acquired GoldUno, to which we have already have designed UIUX for. GoldUno was a gold loan service provider, connecting banks and users who wanted to get a loan from home. When it got acquired by Ruptok along with gold loan its transformed into gold portfolio management app with god bidding and gold buying app.

DISCOVER

Developing a gold loan and gold jewelry bidding app required us to address critical UI/UX challenges related to user trust, financial security, and seamless navigation. Leveraging our expertise in fintech and e-commerce, we embarked on a comprehensive research phase to understand the nuances of the gold loan market and the intricacies of gold jewelry bidding and shopping.

Through extensive user interviews, surveys, and competitor analysis, we gained valuable insights into user preferences, pain points, and expectations. This informed our UI/UX design decisions, ensuring a user-friendly experience tailored to the specific needs of gold loan customers, auction participants, and jewelry shoppers.

DESIGN

Our design process focused on creating intuitive interfaces for gold loan applications, transparent bidding platforms for gold jewelry auctions, and seamless shopping experiences for gold jewelry enthusiasts. We incorporated robust security measures, clear transactional workflows, and interactive elements to enhance user engagement and trust throughout their journey on the app. By prioritizing user experience and addressing industry-specific challenges, we aimed to deliver a compelling and trustworthy platform that simplifies gold-related financial services and enriches the gold jewelry buying and bidding experience.

COLOUR

To truly capture the essence of our concept, we didn't have much freedom in selecting colors, but we had the liberty to experiment with various shades of gold and grey. We carefully chose vibrant and eye-catching colors that are easily visible on dark screens.

UI Design

Creating user interfaces for mobile screens became a more enjoyable and seamless process once we had understood the complexities of the Gold Loan and shopping app and how exactly can we make it fun both for gold sellers and buyers.